Choose Relevant Influencers for Your Influencer Campaign
Brands get an average of 3x ROI working with influencers – that is when they find and collaborate with the relevant influencers. Yes, the key is relevance in selecting the influencers with values and style aligned with the brand values and their followers are in the target demographics.
If you are not sure about the influencers that fit the bill for your campaign, this table lays out the different types of influencers to help with your influencer marketing and social media strategies.
| Type of Influencer | No. of Followers | Attributes |
|---|---|---|
| Mega | More than 1 million | Celebrities; actors, sportsmen & women, chefsKnown outside the Internet world via other mediumsPros: Have mass appeal. Provide higher brand exposure with larger number of followers / eyeballs.Cons: Lack targetingAwfully expensive. Work on extended sponsorships |
| Macro | 100,000 – 1 million | Grown famous on the InternetPresence on multiple platforms; IG, YT, FB and Tik TokConsidered authority in their areas of interestPros: Provides better targeting and ReachCons: Expensive and works with 2 – 3 months’ timeline. |
| Micro | 10,000 – 100,000 | More specialized than the above two.Have engaged audiencePros: Considered credible and have national followingProvides high quality UGC that may be amplified.Cons: More work. Brands need to work with several micro influencers to get to the desired reach. |
| Nano | Less than 10,000 | Strong connect with loyal local followersHigh peer-to-peer engagement.Pros: High conversion. Good for long-term, ongoing campaigns. No issues in amplificationCons: Content may not be top quality. |
In this article, we have included the factors essential to guide you on how to choose the right influencers. You can also use the OIM Influencer marketing platform to find the perfect influencers suitable for your goals.
Ref: https://influencermarketinghub.com/influencer-marketing-roi/
