Authentic content, because content is king. At OIM we define authenticity beyond the term “organic”. We create user generated content for brands by focusing on transparency (vetting comments & back-end analytics) before we suggest and include any influencer in the campaign. OIM encourages brands to allow influencers to create content that is close to their content creation style for their followers to find credible.

Strategy, to answer all the “whys” for the way we plan the campaign. We study your brand and discuss the goal you want to achieve with an Influencer campaign. Based on that a brief is shared that helps brands assess the results against the goals set for the campaign. This brief is then shared with the shortlisted influencer for clarity and content creation guidelines.

Tailored Partnerships, as each brand is unique in its challenges. We work with the creators closely, while also allowing them autonomy. We have worked with 100s of influencers in Canada and the US. We set up a session to explain about the brand before Influencers develop the content. We monitor the content from start to finish to optimize it in real time. This has allowed us to exceed the campaign KPIs and gather real insights at the end of the project.