In 2020, influencer marketing gained momentum due to the impact of the COVID-19 pandemic. Starting at a mere $1.7 billion in 2016, the market size soared to $9.7 billion by 2020. This upward trajectory has continued, and the global market was estimated at a[...]

All influencer marketing campaigns are not created equally. Some perform exceptionally well in reaching the target audience, attracting new customers, building brand awareness, and improving purchase consideration. Others end up as an also-ran. We have been developing, managing, and delivering successful influencer campaigns for[...]

Brands get an average of 3x ROI working with influencers – that is when they find and collaborate with the relevant influencers. Yes, the key is relevance in selecting the influencers with values and style aligned with the brand values and their followers are[...]