1. What is influencer marketing?

Influencer marketing leverages influencers’ (opinion leaders, celebrities, thought leaders) influence to communicate the brand message and help increase sales of products and services. Through influencer marketing, large and small businesses, e-commerce platforms and ad agencies collaborate with influencers to develop content, build dialogue and spread the word about their products and services, instead of advertising directly to consumers.

2. What are the benefits of influencer marketing?

3. Is Influencer marketing a good fit for my brand and business?

Influencer marketing is not for all businesses and brands. Answer the following questions to know if it is a good fit.

Q1. Does your product or service have mass appeal?

Q2. Does your brand have a social media presence?

Q3. Are there influencers with followers like your target audience?

4. What is the difference between an influencer marketing platform and an influencer marketing agency?

Both Influencer marketing agencies and platforms work with a roster of influencers. Agencies offer one-window operations, convenience, and expertise with managed campaigns, while influencers platforms offer cost-effectiveness and a hands-on approach by letting brands use the database of influencers to run the campaign for a subscription. Many influencer platforms offer managed campaigns as well.

5. Should I hire an influencer marketing agency or work with an influencer platform?

Below are the pros and cons of working with influencer marketing agencies, which will help you decide.

Pros:

Agency Expertise – Influencer marketing agencies have you covered with expertise gained from managing a variety of campaigns and brands.

Relationship with Influencers – Influencer marketing agencies have existing business relationships and trust with a large number of influencers to vet, shortlist and connect brands with the right influencers and bring them on board with proper briefs, agreements, schedules, and deliverables.

Multi-channel Campaigns – Most influencer marketing agencies can run campaigns across multiple social platforms to increase reach and frequency of exposure and delivery of campaign KPIs.

One-stop-shop – Influencer marketing agencies offer a single point of contact for businesses to onboard the right influencers at scale, manage the campaign, deliver on the KPIs, pay influencers with one invoice, and provide reports

Cons:

Influencer database: – Influencer marketing agencies and platforms mostly work with micro and macro-influencers and may not have access to celebrities.–

Automation: – Highly automated platforms may not provide the required personal/human factor to inspire influencers to provide brand value and aligned content.

Agency fees: – Influencer marketing agencies charge for their expertise and value addition, which may impede smaller businesses or start-ups from working with influencer marketing agencies.

6. How much should I pay for influencer marketing?

The correct answer is it depends. Yes, it depends on several factors. For example, the number of followers the influencer has, how engaged are her followers, the time and efforts required in content development, the number and type of posts and your business relationship with the influencers.

7. Does it help to work with an influencer platform with a large database of influencers?

A large search database isn’t necessarily the best. A large database with millions of influencers and content creators means that the platform may not filter inactive, suspicious, or low-engagement influencers. The idea is to get to a large but relevant followers base who could engage with the brands.

8. Will I be able to work with an unlimited number of influencers and content creators?

Yes, one of the benefits of using an influencer marketing platform, like OIM, versus manually building and operating partnerships is being able to scale your program and work with more influencers and content creators.

9. Can I run ads through influencer social accounts

You can amplify content via best-performing influencers’ accounts and feed reaching more of the target audience. It will be marked as paid partnership or collaboration.

10. Do you provide social listening via Instagram API integration?

Yes, we show posts and comments using campaign hashtags and influencers analytics via Instagram API.